Inconsistent sales pipeline has been an issue for most sales leaders. How do you tackle this. Multiple strategies need to be implemented to keep the sdrs busy. Most companies will do this by having a dedicated team providing MQLs and sqls to team. We do it better. Once we identify the right TAM for our clients, we start reaching out to them via various mediums. This ensures that we are able to penetrate a target account at multiple levels via multiple mediums. In our experience this ensure steady flow of leads and ultimately keep the expensive sdr happy and busy. Happy business!